adidas | supernova

running is never truly easy, but it always feels rewarding once it’s done. our campaign reframed that tension by positioning Supernova as the shoe that brings the “post-run feeling” into every step.

Role: lead creative / art director

Lead Copywriter: Toby Castle-Smith / Art Director: Laura Marquino / Copywriter: Pablo Garcia  /  CD: Darren Cronje, James Andrews Producer: Rosemarie Praaning, George Ancock /  Director: Adriaan Louw / Photographer: Jake Jones