Gatorade The Greatest Never Settle

It was the end of a legendary era, Messi was leaving FC Barcelona, and we helped Gatorade become a part of football history.

We also enlisted stars across 3 sports to show the world that greatness never settles.

Role: lead creative / art director

Copywriter: Toby Castle-Smith  /  CD: Thomas Jullien / Producers: Rosemarie Praaning  /  Director: J.M. Harper